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Make every email tick.

A live countdown timer as a single image. Design it once, paste it into any email, and it keeps counting.

Start freeSee how it works

Black Friday

Animated countdown timer showing days, hours, minutes and seconds
Flash saleProduct dropWebinarBlack FridayCart reminderDoors openFlash saleProduct dropWebinarBlack FridayCart reminderDoors open

Make it yours

Every timer below is rendered by the same engine that serves your emails.

Flip cards and the circle, pill, squircle, hexagon and blob shapes are on paid plans.

Animated countdown timer showing days, hours, minutes and seconds

Three steps. One image tag.

01

Design it

Pick colours, fonts, shapes and an expired state in the editor — the preview shows the real GIF.

02

Copy one image URL

Every countdown is a plain image URL. We give you the snippet — a single <img> tag.

03

Paste into any email

Drop the snippet into your email builder's HTML block. Anywhere an image works, it works.

mail.example.com
Inbox3
Starred
Sent
Drafts
AS
A. Sender <[email protected]>10:24

to me

Your offer ends soon

Animated countdown timer showing days, hours, minutes and seconds
9:41
Inbox
AS

Your offer ends soon

A. Sender · to me

Animated countdown timer showing days, hours, minutes and seconds

One URL, three kinds of deadline

https://img.bestcountdownapp.com/t/a8f3k2.gif?end=2026-11-27T09:00&sig=9f2c…

a8f3k2.gif your countdown

?end= fixed deadline for everyone

?start= each recipient's own start

&sig= signature keeps it tamper-proof

  • Fixed

    Everyone sees the same deadline — a launch, a sale's end, doors opening.

  • Personalized

    Add ?end= with your sender's merge tag and each recipient gets their own deadline.

  • Evergreen

    Add ?start= and the clock starts when each email goes out.

Works where you already send

  • Klaviyo
  • Mailchimp
  • Shopify Email
  • HubSpot
  • Mailjet
  • Anything that accepts an image URL.

Built to hold up in the inbox

01One permanent URL
No login, cookies or scripts needed to view it — the image serves on its own.
02Under 50 KB
A 600px countdown GIF stays under ~50 KB, so it loads fast on any connection.
03Still right after you hit send
Edit the timer later and the same URL shows the change, even in emails already sent. If a timer is paused, recipients see a neutral image — never an error.
04An expired state you design
When it hits zero: show zeros, your own message, or a custom image.

Simple pricing for live countdown images

Full comparison →

Free

Free

  • Up to 3 active countdowns
  • 5,000 image views / month

Standard email support

Start free

Starter

$9/month

  • Up to 25 active countdowns
  • 150,000 image views / month
  • Premium shapes (circle, pill, squircle, hexagon, blobs)
  • Flip-card style
  • Background image
  • Custom expired image
  • Personalized deadlines
  • Evergreen mode

Standard email support

Get Starter

Pro

Most popular

$29/month

  • Unlimited countdowns
  • 750,000 image views / month
  • Premium shapes (circle, pill, squircle, hexagon, blobs)
  • Flip-card style
  • Custom typography
  • Background image
  • Custom expired image
  • Personalized deadlines
  • Evergreen mode

Priority email support

Get Pro

Business

$69/month

  • Unlimited countdowns
  • 3,000,000 image views / month
  • Premium shapes (circle, pill, squircle, hexagon, blobs)
  • Flip-card style
  • Custom typography
  • Background image
  • Custom expired image
  • Personalized deadlines
  • Evergreen mode

Email & chat support

Get Business

Frequently asked questions

Does it work in Gmail and Outlook?+

Animated GIFs play in Gmail, Apple Mail and most webmail. Outlook's desktop apps show the first frame — so the first frame is a finished countdown, not a blank. Send yourself a test before a big campaign.

What counts as an image view?+

Each time your countdown GIF is requested we count one image view. Email clients and proxies cache images, so views are not the same as email opens.

What happens when the timer hits zero?+

You choose: show zeros, show a message like “Sale ended”, or swap in your own image.

Can I change a timer after the email is sent?+

Yes. Edit the countdown and the same image URL picks up the change — already-sent emails update on the next open.

What happens if I go over my views?+

Nothing breaks — image views are a soft quota and your countdowns keep serving. We will reach out if you are consistently over so you can pick a bigger plan.

Can I cancel anytime?+

Yes. Manage or cancel your subscription any time from the billing portal — your plan stays active until the end of the paid period.

Is there a yearly plan?+

Billing is monthly for now. Change or cancel any month.

Give your next send a deadline.

Free includes 3 active countdowns and 5,000 image views a month.

Start free
Best Countdown
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